Making New Zealand ‘a nation that grows great kids' is a simple vision. It’s the goal of Ian Grant - the founder of Parents Inc, and a dream supported by Toyota.

Increasing parenting skills is the key driver behind his organisation that reaches over 100,000 parents and an equal number of high school students every year with its range of programmes, aimed at making a difference in people’s lives.

At Toyota, we are honoured to have the opportunity to align ourselves with an organisation that has a genuine, passionate commitment to putting family first.

"Parents Inc. is about building families that last the distance. A bit like a Toyota really – they last – they are reliable – we encourage parents to be there for there children and to be reliable positive role models and builders of their children’s lives". Bruce Pilbrow, Parents Inc. CEO.

A team of presenters travel nationwide delivering 'Hot Tips' seminars for parents, ‘Attitude’ programmes in high schools and 'No Sweat Parenting' classes.

Through these non-threatening seminars, people gain the insights they need to live healthy, meaningful lives. It is hoped the seminars will give people the skills to take control of the atmosphere in their own homes families and relationships.

"At Parents Inc. we believe you only have one shot at parenting so make it your best. When Toyota release a car on the market it is so obvious they have the same motivation – do everything with excellence and make your one shot your best shot!"

We believe a better tomorrow starts today. Parents Inc, with the support of Toyota, quietly go about transforming this belief into reality.

Find out more about Parents Inc